About fler
Hi, I’m Karlien… or your can call me Kay. Creative Director, Mom of Three and your Business Ally.
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my story
With over two decades of international experience and now three little ones in tow, I’ve mastered the art of turning chaos into opportunity.
My journey has taken me from managing global tech alliances across Asia-Pacific to throwing large events in luxury hospitality branches, but my most valuable lessons came from balancing business strategies with bedtime stories.
What makes Fler Projects unique? It’s born from this perfect blend of international business expertise, extensive startup knowledge, and real-world mom experience. Because perfect timing doesn’t exist, but well-thought-through support does.
our mission
To empower mompreneurs with realistic frameworks and strategic support, turning pockets of time into profitable progress. We believe that building a business shouldn’t mean choosing between family life and entrepreneurial dreams.
What sets me apart
Most business coaches assume you have 8 uninterrupted hours a day. We know you’re lucky to get 8 uninterrupted minutes.
At Fler Projects, I specialize in turning those precious pockets of time into powerful business momentum. No more choosing between your dreams and your family – we’ll build a business that grows alongside your life, not despite it.
Through frameworks/ideas designed around real mom schedules (yes, even those 15-minute windows during Bluey), you’ll get strategic launch support that actually fits your rhythm. Together, we’ll create a thoughtful brand that truly reflects you and develop sustainable growth strategies that protect what matters most.
Your business should support the life you want, not demand you sacrifice it.
The approach
Whether you’re drafting your business plan during nap time or finalizing your website after bedtime stories, Fler Projects is here to support your journey with:
Practical tools born from real experience
Frameworks that actually work in mom-life
Strategic solutions that scale with your dreams
Genuine understanding of your unique challenges
Ready to Turn Your Business Dreams into Reality?
Let’s Connect for a Free 15-Minute Discovery Call
During our focused chat, we’ll:
• Explore your business vision and goals
• Identify your biggest launch challenges
• Discuss practical next steps
• Find the perfect support package for your journey
Perfect for moms who:
• Are ready to start but feeling overwhelmed
• Need clarity on their business direction
• Want expert guidance that fits their family life
• Are looking for realistic, implementable solutions
Choose a time that works best for you – yes, even during nap time! ✨
→ Book Your Free Discovery Call
Your dreams deserve dedicated support from someone who understands the delicate balance of business and family life. As a mom of three and Creative Director, I’m here to help you navigate your entrepreneurial journey with confidence.
No pressure, just practical possibilities.
